Skype has redefined the way people communicated all around the world although running in losses yet the deal between Microsoft and Skype was watched all around the world with awe and surprise. With the big titans clashing head on to expand their market share in the digital world this deal is surely going to be a turning point. 

There have been instances where we have observed that many big corporations wanted to won Skype Ebay is a big live example. Microsoft a big player in window phones will surely be getting an edge over its arch rivals. This deal is surely going to keep the windows giant's flag held high in the communication arena. In what was rumored to be a bidding war between Facebook and Microsoft, ended with a price tag not seen for quite some time.

While we (in Australia) were all sleeping, Microsoft bought the Estonian company Skype for $8.5 billion. Such big deals always have an international implication given the usage of products of Microsoft and Skype all over the world. What makes this even more tremendous, is that Skype isn’t even profitable as yet – and has tremendous debt.

Last year Skype’s revenues sat at $860 million, and had operating profits of $264 million. The company also carries $686 million in debt. Many people will also see this decision of Microsoft with skeptism as buying an organization neck deep in debt is no child's play. It is believed the Skype purchase was a tasty one by Microsoft: to further integrate into the Social web, and to claim its large user base of 663 million users. The takeover of Skype allows Microsoft to integrate new services into its product range. Namely, to make aggressive inroads into the mobile market.

With the awesome facilities like video chatting and voice chatting being provided by Skype Microsoft has already gained access to billions of customers all across the world. The major move that needs to be observed in future is how Microsoft taps this big market and what changes it is going to experiment with Skype.

On the other end there have been ripples in the market about bringing out a new IM with all the functionalities of Skype lest Microsoft makes Skype a paid service.


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Article Source :- http://www.strongmandigital.com.au/2011/05/11/microsoft-buys-skype-for-8-5-billion/

The exercise of going paperless in the Healthcare industry had started a long time back when Medical Transcription was introduced to keep a digitalized record of all patients for future use and reference to be used by new and emerging medical practitioners. This has been further elevated with centralization of data and accessing it worldwide.

Dr Crono is an iPad app developed to log and show everything a medical practitioner could ever need. The App, which has only just been released into Beta testing mode, has been designed to sync with current medical software, meaning it could even do away with computers in the surgery. This will further enhance the healthcare industry with a lot of

Physicians can schedule/change appointments, write electronic prescriptions sent to any pharmacy, bill, take notes, record voice and translate to text, and perform interaction tests. With so many features this is going to be a revolution for the healthcare sector. Doctors and the support staff can be more organized and can easily maintain their records and update each other about their requirements and any future plans.

It also has the capacity to bring up x-rays and lab test results instantly – tagging them to a patient and saving them for later. Thus one need not worry about lost reports or collecting reports from the test lab as they will be readily available on the physician's phone.

Although only released in the US for now, it brings a massive change to the medical industry’s practices. Once it becomes a common practice worldwide you can expect a world class treatment at your doorsteps. Ordering for medicines currently unavailable at the pharmacy near you would become a matter of click. The use of technology in healthcare is old but Healthcare will have to come up in a big way on Social and Digital media.

Twitter updates can easily be used to ask for the best treatment from physicians worldwide in very short span of time and at a few minutes notice. Medical practice is most effective in practice than in books thus you can easily expect your physician to provide you with the best treatment in the world for which you may have to travel long distances today.

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The change is so devastating to traditional retail, that bankruptcy and severe backlash is now common-place in many of the brands we (used to) know and love.

So how is the Australian social buying market different to the rest of the world?

Our population is one of the main reasons why Groupon will leave our market till the end, and why they’ve opened their 11th location within Florida, USA alone (that is, they now have 11 locations within Florida!). Australia just doesn’t have the manpower to group buy.

So what has that left us with? Some of the biggest successes on the web are deals of the day style websites, the most popular being http://dealsdirect.com.au … this model has been used and loved by the Australian consumer for years.

The fundamental shift towards Social Buying though, has meant that everyone is having a go at some kind of ‘incentivised discount purchase’ website, but none have got it right so far – until now.

The first true website to cater exclusively to the Australian online buying habits is http://dealme.com.au (another product by the Deals Direct team). The main difference being that instead of using a population-based methodology for sales, the sales are determined by a time limit – meaning anyone and everyone can save.

This not only helps the consumer to get a deal when they want it, without having to worry about a supporting network of buyers to share the advantage, but it helps those companies that want to list and market to the Australian public – allowing them to maximise their profits and come away with a winning situation, no matter the public response.

Another major difference is the breakdown of locality-exclusion, another Groupon-defined mechanism. This is a monumental error in the Australian market, as segregating cities leads to a squeeze of potential customers, especially since Australians have an increasingly mobile culture.

DealMe.com.au is the first true Social experience that defines the difference of the Australian market to the rest of the world, including the US. Users can share the deal because they think it’s a good deal, not to simply boost their chances of actually receiving this deal when the timer runs out.

A lot of the time, startups are looking overseas to form the basis of how they should be targetting Australians, but the fundamental attribute to any business aiming at targetting Australians, is understanding just how different Australia is to the rest of the world.

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It’s true for many things, such as Facebook Places, which took Foursquare’s crown not that long ago, Facebook Questions, which almost destroyed Yahoo’s only dominant Social entrant, and now Facebook Marketplace, which could prove a direct competitor to eBay in the coming year (with all of its proposed upgrades and whatnot).

It’s hard to imagine a life without Facebook, and more importantly, 600 million consumers can’t get enough.

So how do you achieve notoriety on the worlds biggest network? A Viropoly is what you want (the point at which your Social Awareness makes your competition irrelevant).

Create a Facebook Page for your business or your product. That might sound easy, but it really is the first step. Without this, you’re still left scratching your head.

Tell everyone you know. Again, might sound easy, but sometimes it’s all it takes. If you’ve got, say 300-1000 friends, and you can ask them all to ‘Like’ your page, the follow-on effect that has puts your Page into the perspective of all of their friends, which could net you 1000's of Likes overnight

Tell everyone that would care. Check out Facebook Groups that align with your business objective. You’ll probably find groups with 1000's, if not 100’000's members of die-hard fans and passionate supporters of the industry you’re in. Just plug your Page and monitor the results.

Advermarket. Facebook’s PPC might not be as effective as Google’s Adwords at converting sales, but it sure is useful. You can target any age group, in any location, and even anyone who uses a specific keyword. Then all you need is to ‘incentivise’ your Likes (doesn’t have to be monumental, just give away an iPad or Facebook-only discounts for example), and you’re rolling.

Monitor, Respond and Measure. Take control of your Page, don’t let people spam their wares on your hard-earned Page, respond to all positive and negative posts and always take into consideration things that work and things that do not work (and then apply that to Viropoly Round #2).

Following these brief steps could lead to a greater generation of potential leads from Facebook like never before, whilst leaving your competitors in the dust. That’s a Viropoly.
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Wiki leaks has been in the news for the past few days due to mounting pressure from the Indian Government on the issue of classified security leak issue and the subsequent apology offered by the US government.

Wiki leaks first appearance in public was in January 2007 and since then this website has acted as a whistle blower on many occasions. Most of the nations worldwide protect their information and classified documents in the most sophisticated way due to their nature and the results they could have on the public in general.

Not too many government organizations are fans of wikileaks.org, so it’s not surprising that Wiki Leaks have many powerful enemies. These enemies have stemmed from the whistle blowing nature of Wiki leaks which has put into dock many of the strong nations and their leaders in the past.

It could be that they published the largest source of incriminating leaked documents from the US-led Iraq invasion, or they are in the presence of something much more severe. It is estimated that wiki leaks has 1.2 million documents in their database.

Personally, we here at Strongman Digital thing that Wiki Leaks empowers and even glorifies leaked information. This could also be a good sign as the common man in almost all nations is not allowed access to this kind of information as he maybe directly affected by the contents of the document.

We also think this is extremely important for Freedom of Speech, for which without it, our news outlets, Twitter, Facebook and lives in general would be under the constant heavy hand of some governmental power.

So who is attacking Wiki Leaks? Many seem to think it is the government organizations themselves. Who would want to see Wiki Leaks go down? The general public certainly doesn’t. At the moment there is a need for more such websites to come up locally and globally who can provide people with insights into what is going on around them and what their governments are trying to show them. Sometimes there is a lot of difference.

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